The new attire is meant to be a nod to their Italian sponsor Vini Fantini which is a wine brand. The red is meant to be a link to the sponsor's red wine with the blue echoing the original kit. It's a complete change to the usual blue and white the team wears to represent Israel.
The team said in a press release: "Israel Start-Up Nation will ride this year’s Giro d’Italia with a special dark red jersey, showcasing our Italian sponsor Vini Fantini and beautifully designed by Israeli clothing company Jinga.
"Usually, the Israel Start-Up Nation team races in the blue and white colours of Israel, but this Giro will be different. For the Italian Grand Tour, the dark red of the Vini Fantini wines will adorn the Israel Start-Up Nation kit, blended nicely with the well-known blue from the original jersey."
The colour does seem to be the only change to the jersey and socks as well as the swirled design but the sponsors seem to be the same as before with the usual navy blue shorts.
Israel based kit brand Jinga's founder Aviad Izrael said: "Wine, Italy and cycling – three things we all love! The Giro-Fantini project is one of our all-time favourite projects.
"The sweet blend of wine with the Israel Start-Up Nation colours, items that were carefully developed with feedback from the best riders in the world, and of course it was a lot of fun at the design table! We are excited to introduce this limited-edition set for the cycling world to enjoy. Good ride, good wine, good times."
Israel Start-Up Nation are far from the only team that will be changing their look for the Giro as EF Education-Nippo will also have a new style. The American team shocked the public with their opinion-dividing Palace Ducks kit in 2020 but have promised a beautiful and colourful kit that embraces multiple cultures.
The Giro d'Italia 2021 starts on May 8 with Israel Start-Up Nation going with their general classification leader Dan Martin to challenge for the win. The Irishman has looked in solid form coming into the Giro and will hope to go better than his fourth place at last year's Vuelta a España.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Hi, I'm one of Cycling Weekly's content writers for the web team responsible for writing stories on racing, tech, updating evergreen pages as well as the weekly email newsletter. Proud Yorkshireman from the UK's answer to Flanders, Calderdale, go check out the cobbled climbs!
I started watching cycling back in 2010, before all the hype around London 2012 and Bradley Wiggins at the Tour de France. In fact, it was Alberto Contador and Andy Schleck's battle in the fog up the Tourmalet on stage 17 of the Tour de France.
It took me a few more years to get into the journalism side of things, but I had a good idea I wanted to get into cycling journalism by the end of year nine at school and started doing voluntary work soon after. This got me a chance to go to the London Six Days, Tour de Yorkshire and the Tour of Britain to name a few before eventually joining Eurosport's online team while I was at uni, where I studied journalism. Eurosport gave me the opportunity to work at the world championships in Harrogate back in the awful weather.
After various bar jobs, I managed to get my way into Cycling Weekly in late February of 2020 where I mostly write about racing and everything around that as it's what I specialise in but don't be surprised to see my name on other news stories.
When not writing stories for the site, I don't really switch off my cycling side as I watch every race that is televised as well as being a rider myself and a regular user of the game Pro Cycling Manager. Maybe too regular.
My bike is a well used Specialized Tarmac SL4 when out on my local roads back in West Yorkshire as well as in northern Hampshire with the hills and mountains being my preferred terrain.
It's official: SD Worx confirms signing of star sprinter Lorena Wiebes
With Wiebes, Kopecky and Vollering in their midst, the Dutch team is shaping up to be an absolute power house in 2023
By Anne-Marije Rook • Published
Mass crashes in final kilometre of both Tour of Poland and Vuelta a Burgos
A speed bump at the Vuelta a Burgos caused David Dekker to crash heavily, while Mike Teunissen slipped on a tight right-hand turn at the Tour of Poland
By Ryan Dabbs • Published