Israel Start-Up Nation launch new wine inspired kit for the Giro d'Italia 2021

The design of the kit is meant to blend the red wine of their Italian sponsor with the blue of Israel's national flag

Israel Start-Up Nation has released a surprise change of kit just ahead of the upcoming Giro d'Italia, showing off their new red and blue jersey ahead of the team presentation on Thursday evening.

The new attire is meant to be a nod to their Italian sponsor Vini Fantini which is a wine brand. The red is meant to be a link to the sponsor's red wine with the blue echoing the original kit. It's a complete change to the usual blue and white the team wears to represent Israel.

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