Team Ineos unveils new kit for Tour de France 2020 as they rebrand as Ineos Grenadiers

The British WorldTour team has undergone a redesign to promote their sponsor's new 4x4

Team Ineos has unveiled their new kit for the Tour de France 2020, as they undergo a rebrand and name change.

British WorldTour squad will be known as Ineos Grenadiers from stage one of the Tour de France on Saturday (August 29), as the team promotes the new 4x4 designed and built by their headline sponsor.

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Alex Ballinger

Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.