Time’s new film shines a light on the magic that goes into producing its handmade carbon dream bikes

‘Perfection in Every Strand’ shows the French brand, famous for clipless pedals and carbon, applying a hands-on approach to producing cutting-edge bicycle frames

TIME Perfection in Every Strand film
(Image credit: TIME Bicycles)

Time Bicycles has released a short film detailing the making of what it describes as the “the world’s finest carbon bikes”.

‘Perfection in Every Strand’ sees the redoubtable French brand lift the lid on the many stages of its production process. 

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Freelance writer

Luke Friend has worked as a writer, editor and copywriter for twenty five years. Across books, magazines and websites, he's covered a broad range of topics for a range of clients including Major League Baseball, the National Trust and the NHS. He has an MA in Professional Writing from Falmouth University and is a qualified bicycle mechanic. He has been a cycling enthusiast from an early age, partly due to watching the Tour de France on TV. He's a keen follower of bike racing to this day as well as a regular road and gravel rider.