Velocio apparel sells to SRAM

The apparel brand is the latest to join SRAM's actively growing list subsidiary companies

Velocio + SRAM
(Image credit: Velocio)

Cycling apparel company, Velocio, today announced that it sold the brand to American bicycle component manufacturer, SRAM, for an undisclosed sum.

SRAM’s foray into softgoods comes just weeks after SRAM announced the acquisition of the Hammerhead cycling computer brand, and they seem to be actively expanding their family of subsidiary companies.

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