100%'s East and Westcraft sunglasses shake up cycling style

The Westcraft glasses in particular question the boxy aesthetic that's been fashionable in recent years

100% westcraft glasses sagan
(Image credit: 100%)

100% has launched two new cycling sunglasses styles - shaking up the ‘bigger is always better’ mentality with some more rounded shapes. 

The brand, whose S3, S2, and Speedcraft XS glasses have all achieved excellent reviews at Cycling Weekly, making them one of the best cycling sunglasses manufacturers in our view, has launched its new ‘Eastcraft’ and ‘Westcraft’ glasses.

100% says that these new styles aim to offer “equal parts elegance and performance,” blending “high fashion” with “ultimate sports performance.”

The styling, especially on the Westcraft glasses, is much rounder than the glasses we’re used to seeing, with trends tending towards large boxy shapes in recent years of cycling fashion. 

The Eastcraft, comparatively, is squarer and a little more traditional. Both pairs are available in men’s and women’s fit, increasing the chance of getting a firm hold on the face.

Both pairs of glasses offer a cylindrical lens, to increase both peripheral vision and protection. There’s a range of lens colour options available, for assorted light conditions.

The lenses offer 100% UV protection, and as you’d expect use a hydrophobic and Oleophobic lens treatment, which repels water, dirt and oil to keep your vision clear.

A ‘v-latch’ sits at the top of the lens, this locks and unlocks, to allow you to swap the colour/protection level without placing potentially grubby fingers on the lens or putting pressure on the frame.

The glasses also have 'removable side shields', added to provide extra protection from the elements - you can see these nestled in the junction between the lens and the arms, it's a technique that's been incorporated by other brands, though 100% has opted for a more subtle approach. 

Each set of glasses comes with a hard case, microfiber cleaning bag, clear dual replacement lenses and extra alternative fit nose pads.

Prices range from £169.99 for a smoke lens, ‘black mirror’ and ‘soft gold’ mirror lenses are £179.99, whilst glasses with the HiPER crimson and blue lenses come in at £199.99 - these cost a bit more, but from Cycling Weeky’s tech team’s experience, this treatment does provide much greater clarity.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Michelle Arthurs-Brennan

Michelle Arthurs-Brennan is a traditional journalist by trade, having begun her career working for a local newspaper, where highlights included interviewing a very irate Freddie Star (and an even more irate theatre owner), as well as 'the one about the stolen chickens'.

Previous to joining the Cycling Weekly team, Michelle was Editor at Total Women's Cycling. She joined CW as an 'SEO Analyst', but couldn't keep her nose out of journalism and in the spreadsheets, eventually taking on the role of Tech Editor before her latest appointment as Digital Editor. 

Michelle is a road racer who also enjoys track riding and the occasional time trial, though dabbles in off-road riding too (either on a mountain bike, or a 'gravel bike'). She is passionate about supporting grassroots women's racing and founded the women's road race team 1904rt.