A $1300 electronic, wireless groupset? Yes, please! SRAM introduces Apex AXS — the lowest-priced electronic groupset yet

With a regular HG spline freehub body and lower cost, this fourth-tier groupset makes electronic shifting available to a new audience

The all-new 12-speed SRAM Apex AXS XPLR
(Image credit: SRAM)

Trickle-down technology is a beautiful thing, and it may have taken SRAM eight years to get here but today, the American component manufacturer (finally) introduced a wireless electronic groupset at the entry level.

For those unfamiliar with SRAM's product hierarchy, 'Red' dentifies the top-tier products followed by 'Force'. Then there's 'Rival' in the middle and 'Apex' as the entry-level tier. 

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Anne-Marije Rook
North American Editor

Cycling Weekly's North American Editor, Anne-Marije Rook is old school. She holds a degree in journalism and started out as a newspaper reporter — in print! She can even be seen bringing a pen and notepad to the press conference.

Originally from The Netherlands, she grew up a bike commuter and didn't find bike racing until her early twenties when living in Seattle, Washington. Strengthened by the many miles spent darting around Seattle's hilly streets on a steel single speed, Rook's progression in the sport was a quick one. As she competed at the elite level, her journalism career followed, and soon she became a full-time cycling journalist. She's now been a cycling journalist for 11 years.