Hunt Bike Wheels’ recent moves towards sustainability are more meaningful than you think

Subtle first Steps, big long-term commitment

Hunt's Phase 1 bike wheels
(Image credit: Hunt Bike Wheels)

For many, the notable takeaway from Hunt’s recent announcement about adding a sustainability angle to their wheel program was that they’re going from black to paint-less silver spokes on a few models. Big deal, right?

The UK brand’s efforts might sound lackluster when compared to what companies like Forge and Bond are doing with their line of 100% recyclable, zero-waste thermoplastic wheels. But you’d be wrong to assume that Hunt’s moves—which indeed do include more than just silver spokes—aren’t meaningful ones in the effort to address climate change. 

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Sean Coffey

Sean Coffey started out as a Northern California road racer and bike shop rat in the late 1980’s. In the three decades since, he’s used his journalism degree and technical cycling knowledge to wedge himself into a variety of marketing, editorial and product roles at several iconic cycling brands. Now residing in the 2015 UCI Road Worlds host city of Richmond Virginia with his wife, cats and an absurd quantity of bikes, Coffey prefers the sort of steep and miserable climbs others dread, actually looks forward to intervals, takes Strava KOM’s maybe a bit too seriously and will never stop racing cyclocross.