Mavic bounces back from bankruptcy with new wheels and shoes

The 135-year-old company has found new life in the U.S. and recently released new gravel shoes and wheelsets

The Mavic AllRoad wheelset
(Image credit: Mavic)

Storied French cycling brand Mavic is making a valiant return to the United States this year after filing for bankruptcy three years ago. The brand’s new U.S. hub is in Waterbury, Vermont.

Despite bankruptcy and internal reorganizations, Mavic did continue to operate in recent years, just on a very small scale. Now, the company has returned to form by releasing two cycling shoe models and two gravel wheelsets. 

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1