World's first real denim cycling shorts about to launch - and they could be worn by AG2R Citroën

French UCI WorldTeam's kit supplier Rosti not ruling out a swap from the iconic brown shorts to denim - and either way the 'Bib Jeans' will go on sale to the public in February

Rosti Bib Jeans
(Image credit: Simon Smythe)

Italian brand Rosti, the supplier of AGR Citroën's team kit, unveiled its new ‘Bib Jeans’ at Rouleur Live, prompting speculation that the French UCI WorldTeam might be about to ditch its famous brown shorts for denim.

You might think you’ve seen this somewhere before, but Marco Pantani’s Carrera kit of the 1990s was simply printed Lycra whereas Rosti’s new bib shorts are actually made from denim, according to the brand, which is a world first.

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Simon Smythe

Simon Smythe is a hugely experienced cycling tech writer, who has been writing for Cycling Weekly since 2003. Until recently he was our senior tech writer. In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends most of his time testing road bikes, or on a tandem doing the school run with his younger son.