19 years, 18 Olympic gold medals and 17 world titles: meet the visionary behind the longest running women's professional cycling team in the world

Nicola Cranmer reflects on almost two decades of Team TWENTY24’s success and her role in 'creating opportunity' for its many successful riders

Nicola Cranmer
(Image credit: Erin Millar)

Nicola Cranmer believes in the supreme power of serendipity. She believes in success beyond bike racing, and that what most people need is, simply, an opportunity – even if that sometimes means creating that opportunity from scratch.

Cranmer is the general manager of United by Sport LLC, the management company behind the currently named Virginia's Blue Ridge Team Twenty24 women’s team. 

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Riley Missel

Riley Missel is an American freelance writer, editor, and digital storyteller based in the Southwest. Her byline has appeared in Lonely Planet, Outside, Self, VeloNews, Cycling Weekly, Bicycling, Runner’s World, Road Bike Review, Mountain Bike Review, and Dirt Rag.