Is Chris Froome - in 2023 - a professional cyclist, or an influencer?

The seven-time Grand Tour winner hasn't raced since July, but has taken to being interesting on social media

Chris Froome and his Factor
(Image credit: Con Chronis/Getty Images)

The biggest thing in cycling on Monday? Not the proposed merger between Jumbo-Visma and Soudal Quick-Step, a move that could shake the very foundations of the sport, one which caused people to get all existential and wonder what the point of it all was. No.

The biggest thing in cycling was Chris Froome, the greatest Grand Tour rider of his generation, he of four Tours de France victories, deciding that it was time to post his latest viral video, a takedown of someone insufferable showing off their Bentley, juxtaposing it against Froome showing off his Bentley-level-bike.

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling on tarmac, he's happy. Before joining Cycling Weekly he spent two years writing for Procycling, where he interviewed riders and wrote about racing. He's usually out and about on the roads of Bristol and its surrounds. Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to cycling.