New range of bikes for all ages to be available from July

Bradley Wiggins has teamed up with Halfords to unveil a range of Wiggins-branded children’s bikes, which he hopes will help kids take their first steps in following in his illustrious footsteps.

“I wanted to develop a range of bikes for kids of all ages and all abilities to jump on and feel like a Tour de France winner,” said Wiggins of the collaboration.

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“You don’t have to be super fit or kitted out in lycra – these bikes are aimed at everyone, girls and boys, to help more kids get into cycling.”


Watch: how to teach your child to ride a bike


The range consists of seven different models, each named after a stage town from the 2012 Tour de France which Wiggins won, aimed at different age groups and with prices of between £99 and £450.

The starter model is the Pau balance bike with 12″ wheels and pneumatic tyres, while pedals are introduced on the Macon 16″ hybrid, and 7-speed Shimano gears on the Chartres 20″ hybrid.

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At the top of the range is the Wiggins Rouen 700c Road, which could well make a good first proper road bike for the aspiring racer, with Shimano Claris shifting, an aluminium frame and carbon fork, and a red, white, and blue paintjob that takes inspiration from the bike Wiggins rode to the Hour Record last June.

Wiggins isn’t the first Olympic gold medalist to have released a bike range with Halfords, with both Chris Boardman and Victoria Pendleton both collaborating with the retailer in the past.

The full range will be available from July, just in time to capitalise in the spike of interest around the Tour de France.

  • J1

    Halfords though.

  • ummm…

    ah yes! and what format is this comment section? MLA?

  • adamshudoh

    *you’re

  • Le fig roll

    You’ve got to do something after retirement and if it gets him enough money to open a small cycling shop with a cafe then that’s lovely. After all, isn’t that what all retired cyclists do? I for one will look forward to taking my bike to sir brads cycling emporium for a quick service while reminiscing about the good old days over a nice cup of tea and a slice of Mrs W’s finest fruit cake. I imagine the decor will include one or two signed jerseys, some framed photos of his glory days and some wheels hung from the ceiling. 2 sugars please!

  • ummm…

    sarcasm ding dong. Your quite the genius by pointing out that erroneous “E”. You you should be given an honorary degree in comment section grammar/spelling policing.

  • adamshudoh

    What awful awful spelling

  • ummm…

    what a cynical ploy. He wasn’t content in having adults part with hard earned cash for his plastic ridey bikes, now he is taking the change right out of the kids piggy bank. what an aweful aweful person………………………………..

  • sharpyt1

    Definitely! Time to build on the fantastic success of British riders at the grass roots level. I’d like to see more people getting into racing of all ages, and more people seeing bikes as an important means of transport like in many European countries. The more big names doing their bit the better!

  • CanSomeoneTellMe

    Good on ya, Sir Brad. Getting more kids on bikes is a noble cause and I think it is fantastic that you are helping us move in that direction.