Amazon Prime Day 2023 started yesterday and is running until the end of today. Compared to previous Prime Days, there have been fewer reductions so far this year. This has meant the selection we've pulled together is a bit smaller, and the hunting has been a little harder.
If there hasn't been a particularly good discount on Amazon, like in the power meter category for instance, we've had a look at other retailers and pulled in the huge discounts we've found there.
Remember you’ll need an Amazon Prime Day account to access the best deals, which you can sign up to (and immediately cancel) over here.
Garmin Edge 530:
was $299.99 now $249.99
Garmin Edge 130:
was £169.99 now £119.99
Garmin Forerunner 55:
was £179.99 now £114.99
Garmin Edge 530:
was £259.99 now £159.99
Best US tech deals
Garmin edge 1030 Plus cycle computer:
was $559.40 now $398.99 at Amazon
For those of you that use GPS as a primary function for cycling head units, or those who even just prefer seeing a lot of data at once, the big display on the Garmin Edge 1030 will come in handy. Couple that with a whole host of features, mapping and data, and this is definitely a deal to look out for.
Wahoo Elemnt Rival Smartwatch:
was $199.99, now $139.99 at Amazon
If you're already a Wahoo user the Element Rival Smartwatch offers integration into the wider eco-system - being able to control the Kickr smart trainer right from your wrist, hand over from your bike computer to the watch during triathlon transitions - as well as the GPS and fitness tracking that is the foundation of a smartwatch. We were impressed when we had the Elemnt Rival Smartwatch on review - and 30% off is a sizeable discount.
4iiii Precision Dura-Ace R9100 power meter:
was $559.40 now from $397.99 at Wiggle
If you are still running Dura-Ace 9100, then this could be a great deal for you, with up to 29% off this 4iiii power meter. Power meters are a great tool to improve your training, which allows you to ride up grades, rather than buy upgrades.
Although the shape won't match perfectly, this would also fit on the new R9200 chainset too, as it shares the same Hollotech two technology.
Wahoo TICKR X Heart Rate Monitor:
was $79.99, now $63.20 at Amazon
Reliable and with a with a comfy chest strap, Wahoo's Tickr is a bombproof heart rate monitor which doesn't require a moment's thought. It can record up to 50 hours of exercise right there on the device - so you don't even need to connect it up to a bike computer to get your data. It's not waterproof for swimming, though.
Garmin Fenix 7S Sapphire Solar:
was $899.99 now $799.99 at Amazon
This is Garmin's all-singing all-dancing flagship smartwatch. It comes with topographic maps, the full health tracking package including Heart Rate Variability, and can even recharge itself from the sun. This one is the slightly smaller model, for those with smaller wrists. You can check out our full review of the Garmin Fenix 7S Sapphire Solar over here.
Wahoo ELEMNT Bolt V2:
was $279.99, now $220.18 at Amazon
This updated version of the Wahoo Elemnt Bolt is one of the best value cycling computers on the market - coming in cheaper than both the Garmin Edge 530 and the Hammerhead Karoo 2. You can find out more about how they all stack up in our guide to the best cycling computers. An extra 21% off only helps.
Garmin Forerunner 245:
was $349.99 now $209.94 at Amazon
The Forerunner 245 has since been surpassed by the Forerunner 255 as well as the 265 - but this older model remains as functional as it ever was for tracking your activities with GPS and heart rate, in addition to being able to store music on the device itself. Large reductions aren't quite the same as trickle-down tech - but the effect is the same.
Wahoo Kickr Headwind:
was $299.99, now $263.00 at Amazon
More than 'just a fan', the Headwind is controllable with your phone, making mid ride adjustments a much more seamless affair. You can even connect it up to your heart rate monitor, so it blows more gently when you're taking it easy - and comes on full blast when you hit a certain heart rate.
Garmin Edge 530:
was $299.99 now $249.99 at Amazon
Back when we reviewed the Garmin Edge 530, we were impressed with the functionality it packs compared to many more expensive options on the market. Although it doesn't pack a touch screen, the Garmin Edge 530 is still one of the best cycle computers on the market.
GoPro HERO11 Black:
was $499.99 now $349.00 at Amazon
GoPro's Hero 11 Black features 'Hypersmooth 5.0' video, can take 27 megapixel still images and can automatically upload footage to the cloud with highlight videos while charging. It is certainly a contender for best action camera on the market.
Best UK tech deals
Wahoo ELEMNT Bolt V2 bundle:
was £329.99, now £285.72 at Amazon
Sub-£300 is a pretty good for Wahoo's latest iteration of its Bolt, given that a heart rate monitor and a set of speed and cadence sensors are also included for that price. We were very impressed by the new Wahoo Element Bolt V2 when we had it on test, you can check out the full review over here.
Garmin Edge 1030 Plus bike computer:
was £519.99, now £299.99 at Wiggle
Over in the US, Amazon is giving a whopping 50% off the Garmin Edge 1030 Plus - but not so in the UK! We've had a hunt around the web and have come up with this 42% reduction from Wiggle to try and close the gap. It's a great head unit with a large touchscreen, you don't get the fanciest analytics of the latest iteration, but for mapping and data tracking it's as good as it's always been.
Garmin Edge 530:
was £259.99 now £159.99 at Amazon
Although its now been surpassed by the Garmin Edge 540 (and associated Solar version), bringing with it better battery life and much more advanced training analysis, there's still a lot going for the Edge 530 - it packs enough juice to easily manage a 12-hour ride and the mapping is clear and easy to use. On a discount like this, it's still a go-to choice
Bryton Rider 750E bike computer:
was £229.99, now £148.49 at Amazon
Bryton bike computers offer excellent value, with this being a particularly key model, with its full colour mapping at such a low price point. We've found Bryton bike computers to be a little less intuitive than some of their rivals, but you can't fault the functionality or the price.
Garmin Fēnix 7 Solar Smartwatch:
was £689.99, now £479.99
As one of Garmin's flagship smartwatches, the Fenix 7 packs in a host of features. It has full topographic mapping, a suite of health tracking features - including Heart Rate Variability - and can even recharge in the sun. You can check out our thoughts from our full Garmin Fēnix 7 Solar Smartwatch review over here, but suffice to say that it impressed.
Garmin Forerunner 245:
was £249.99, now £148.00 at Amazon
There have been two new 200 series Forerunners since the 245 was first released (the 255 and 265) - and whilst those newer and shinier models boast incremental improvements such as faster connecting GPS and longer battery life, the 245 is still the reliable workhorse that it was. If you want a GPS watch which can track your rides as well as providing Advanced Running Dynamics, the 245 is as good as it ever was - and now much cheaper.
Garmin Forerunner 55:
was £179.99 now £114.99 at Amazon
Garmin's has a raft of smartwatch ranges, but the Forerunner series typically is the best value for most people. The Forerunner 55 here is the latest iteration of the entry-level smartwatch in that model range (the Forerunner 965 is where the top of the tree currently rests). Compared to the Forerunner 45, the battery life is doubled, you get better pacing and recovery recommendations and there's menstrual tracking directly on the watch (rather than having to use the phone app).
was £119.99 now £79.99 at Amazon
Garmin improve the band on this updated heart rate monitor, being now more flexible and comfortable. If you do a range of cross-training, you can benefit from the HRM recording your data locally - so you can complete a swim without it being connected to a device and just sync your data afterwards.
was £59.99, now £44.99 at Amazon
This heart rate monitor has been a mainstay of Garmin's range for years. It doesn't have the extra functionality of being able to record data directly onto the device or go swimming - but if you always hook up your HRM to a bike computer or smartwatch and only run or ride, there's no point in paying extra for functionality you don't need.
Not only are there excellent deals on cycling computers and smartwatches, we’ve found hefty discounts on Apple, Beats and Samsung headphones which we have pulled together in our Amazon Prime Day headphone deals hub. If it’s new bib shorts or jerseys you’re after, we’ve pulled those (and more!) into our Amazon Prime Day cycling clothing deals hub. Otherwise you can find our deals on Echelon, NordicTrack and others in our Amazon Prime Day exercise bike deals hub over here. Finally, for everything all-in-one-place, you can find our main main Amazon Prime Day hub page over here.
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Joe is Cycling Weekly's tech writer. He's always had a love for bikes, since first riding a two wheeled steed before the age of four. Years down the line, Joe began racing at 16, and enjoyed great experiences internationally, racing in Italy, Spain and Belgium to name a few locations. Always interested in tech, Joe even piloted his Frankenstein hill climb bike to a Junior National Title in 2018. After taking a step back from elite level racing in April 2022, Joe joined our team as a freelancer, before becoming Tech Writer in May 2023.
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