Alex Dowsett: Body Rocket's aero sensor system 'has the capacity to revolutionise cycling performance'

The on-bike wind tunnel device is endorsed by Olympians and WorldTour Riders including Alex Dowsett

Body Rocket aero device uses multiple sensors to measure drag force in real time
(Image credit: Body Rocket)

If you’re on Instagram as much as me in the last few weeks you’ll likely have seen a number of top level endurance athletes talking about Body Rocket. It's a company first incorporated in 2018 with a planning to launch its aerodynamic sensing technology in around a year. 

Body Rocket has quite a few people excited, including Cycling Weekly columnist Dr Hutch, who wrote on Twitter that, “Body Rocket is a very, very neat way of getting aero out of the wind tunnel and onto the road”. Hutch even went as far as investing his own money in the product. Recently Body Rocket has launched a fundraising campaign on Crowdcube aiming to raise £400,000, which seems to have been relatively successful as half of this target has already been met. 

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