British Cycling needs money, but does it need to be from Shell?

Sponsorship deal shows sportswashing is back with vengeance

British Cycling
(Image credit: Getty)

For the uninitiated, a Twitter ratio is when a post on the social media network gets more replies than likes or retweets, effectively showing a wave of displeasure against said content. Monday's announcement from British Cycling that it had signed an eight-year deal with Shell UK gave rise to a humongous ratio, as hundreds showed their discontent with the partnership.

It's a bad look. Beyond anything else, beyond the money that British Cycling clearly needs, beyond the promises that have been made by Shell in terms of the support BC will get, it seems like an odd move as we move deeper into the climate emergency.

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling on tarmac, he's happy. Before joining Cycling Weekly he spent two years writing for Procycling, where he interviewed riders and wrote about racing. He's usually out and about on the roads of Bristol and its surrounds. Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to cycling.