Chris Froome invests in team sponsor Factor bikes

In his latest cycling business venture, the four-time Tour de France winner has put money into a bike brand for the first time

Chris Froome on his Factor TT bike
(Image credit: JOSEP LAGO/AFP via Getty Images)

Chris Froome has stepped in as an investor at Factor bikes, one of the sponsors of his Israel Start-Up Nation team. 

The four-time Tour de France winner has been building himself a portfolio of cycling investments, recently agreeing he is in the autumn of his racing career.  

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Alex Ballinger

Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.