British companies are leading the way with cycling fashion

British brands are now leading the way in cycling clothing, from the pro peloton to fashionable commuter apparel

Back in the Eighties and Nineties the production of cycling apparel was a distinctly continental affair. For us in Britain this wasn’t a particularly bad thing; cycling clothing seemed to be having something of an identity crisis. A simple Google search reveals that, much like mainstream fashion of the time, sartorial horror shows were commonplace from the pro peloton down to the recreational rider.

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