Cofidis have changed the cycling social media game

You'll never look at the French Pro Continental team the same way ever again

What do you think of when the name Cofidis crops up? Perennial Tour de France breakaway team that rarely secure a stage win? The current home of sprinting enigma Nacer Bouhanni?

Or perhaps you own a random Cofidis key ring from when you watched the Tour de France caravan pass by, still not having any idea what 'Cofidis' actually do? (They are a financial services company just to let you know).

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Paul Knott is a fitness and features writer, who has also presented Cycling Weekly videos as well as contributing to the print magazine as well as online articles.  In 2020 he published his first book, The Official Tour de France Road Cycling Training Guide (Welbeck), a guide designed to help readers improve their cycling performance via cherrypicking from the strategies adopted by the pros.