E3 BinckBank replaces 'sexist' poster with sick frog design

The race organiser was asked to remove its poster by the UCI, following complaints

Organisers of the E3 BinckBank  Classic, formerly known as E3 Harelbeke, have replaced their controversial frog poster with a new design which features a sick amphibians instead of the previous creation formed by two women wearing only body paint.

The new poster sports the same tagline: “Who will crown himself prince in Harelbeke?” but depicts a frog on its back looking far from fit enough to leap to the finish line first.

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.