The four-day show, which will feature new technology from brands such as Cannondale, Cervelo, Specialized and Pinarello, kicks off on Thursday with talks from Franck Strack, founder of Velominati’s The Rules, Steven Green, the producer of upcoming documentary Milk Race 1966: On and On…, and a Q&A with newly-formed women’s team Drops Cycling.
Friday will feature Mark Beaumont, who will be discussing his recent world record-setting solo ride from Cairo to Cape Town in only 42 days, followed by the official launches of both Team Jadan-Weldtite and Drops Cycling.
The stars are out in force on Saturday, with talks from Hoy on his Olympic success on the track, Boardman on his career and life beyond professional cycling, as well as a Q&A with former mountain bike trials world champion Martyn Ashton, who was paralysed from the waist down during an exhibition in 2013 but has since returned to two wheels, riding an adapted bike.
And the jam-packed show finishes in with a bang on Sunday, with talks from former UCI Hour Record holder Alex Dowsett on racing at the top of the sport, Stephen Roche on his incredible Tour-Giro-Worlds Triple Crown in 1987 and the retired Dean Downing, currently directeur sportif at JLT Condor, on his recovery from a collision with a van in 2015.
For further information and to purchase tickets please visit www.thelondonbikeshow.co.uk