MADE, an all-new handmade bike show is coming in August 2023 with tremendous industry interest

With 170 vendors already signing up, MADE is proving there's an appetite for bike shows after all

MADE handmade bicycle show
(Image credit: MADE)

As one handmade bike show calls it quits for 2022, another has announced its creation. 

The North American Handmade Bicycle Show (NAHBS) had to cancel its event for three years straight now, citing lack of exhibitor interest for the cancellation of its September show in Denver. NAHBS organizers say they'll try again in 2023, but there's competition now with bike makers and vendors flocking to the newly announced handmade bike show called MADE.

Set to open its doors on August 24, 2023, the Portland-based bike show has already attracted more than 170 frame builders and industry vendors, keen to take advantage of the show's unique format.

Billy Sinkford, ECHOS VP and MADE spokesperson, says the Portland-based bike show has staying power.

Organized by the PR and marketing agency ECHOS Communications, MADE sports a large-scale event model that provides frame-makers, media and consumers, both domestic and international, with a consistent layout and location, allowing for increased continuity, cost-efficiency and time management.

"Moving around year after year makes it exceptionally difficult for larger brands to exhibit and to exhibit year after year," Sinkford said. "With MADE, people know what to expect. You know where to get their morning coffee, all that good stuff."

The global bike show will be held at the iconic Rose Quarter, a 30-acre sports and entertainment district located in Portland's Lloyd District.

“The Rose Quarter is a perfect location, central and easily accessible by all major transit lines, and nestled in between the Veterans Coliseum and MODA Center. We could not be more excited about the show location as we can bring the best of an indoor trade show experience to the outdoors in the heart of the city," said Sinkford. 

Prior to opening its doors to the public on the weekend, MADE will have a few media and industry only days intended for content creation, builders interviews and test rides. 

"As the show is going live, media will be able to show all of these beautiful bikes to the world in real-time ,and have much better access and not have to do it in a stale convention center setting," Sinkford explained. "They'll be able to go for a ride with the frame builder, throw their leg over the bike, and take it to a beautiful spot. It'll be much easier to create impactful content and take beautiful photos of the bikes because it will be outside."

It's no secret the pandemic revealed some indoor trade events were no longer sustainable. The outdoor model of MADE gives vendors and builders more freedom to display their products, offer demos and meet potential consumers. Not only that, the appeal extends to international and out-of-state frame builders, who have the option to hold their gear and products in a storage space until the next show. 

MADE won't charge builders for vendor space and has partnered with BikeFlights to subsidize the shipping costs. The goal is to create equality amongst builders and spotlight smaller companies that may not get much exposure due to bike show costs. 

"Putting it outside is simply more pleasant," Sinkford said. "Also, it allows for larger brands to have a demo fleet or a builder to bring several of their own personal bikes to have them available for people to try out. It brings people that much closer to the builder. Suppose they're already interested in purchasing a custom bike, and the potential buyer has already been in talks with builder X. In that case, they can throw their leg over a bike they've made and at least get an idea of the ride quality, and feel is. And for some builders and brands, they're not just making custom. They're also doing stock size runs, so they could let somebody ride a bike that they could actually purchase."

The show plans to feature events at Chris King, Speedvagen and Breadwinner Cycles. Registration is officially open next month, and companies like Moots, The Pro's Closet Museum, Bicycling Magazine, Paul Component Engineering, Mosaic, to name just a few, have already expressed interest or pre-registered. 

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Clara Beard

A former pro, Clara Beard has been rooted in the cycling scene for more than 20 years. After working as a newspaper reporter for several years, her love of the sport prompted a full-time return as a journalist in 2011. Since then, Clara has reported on more bike races than she can count, both domestic and international.