Merida bikes sales drop by 29.8% as industry slump rumbles on

Brands sales drop in the first quarter of the current financial year

(Image credit: Getty Images)

Merida bikes are the latest firm to report a drop in sales in the current year as the effects of the global pandemic period continue to reverberate throughout the bike industry. 

According to a report from Bike Europe, the brand - who provide bikes for leading WorldTour team Bahrain Victorious - has been forced to stomach a significant drop of 29.8% in sales in the first three months of the current financial year to TWD 5.86 billion, which equates to €167.78 million. 

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Tom Thewlis

Tom has been writing for Cycling Weekly since 2022 and his news stories, rider interviews and features appear both online and in the magazine. 

Since joining the team, he has reported from some of professional cycling's biggest races and events including the Tour de France and the World Championships in Glasgow. He has also covered races elsewhere across the world. 

As well as on the ground reporting, Tom writes race reports from the men's and women's WorldTour and helps with coverage of UK domestic cycling.