Merida bikes sales drop by 29.8% as industry slump rumbles on

Brands sales drop in the first quarter of the current financial year

Merida
(Image credit: Getty Images)

Merida bikes are the latest firm to report a drop in sales in the current year as the effects of the global pandemic period continue to reverberate throughout the bike industry. 

According to a report from Bike Europe, the brand - who provide bikes for leading WorldTour team Bahrain Victorious - has been forced to stomach a significant drop of 29.8% in sales in the first three months of the current financial year to TWD 5.86 billion, which equates to €167.78 million. 

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Tom Thewlis
News and Features Writer

After previously working in higher education, Tom joined Cycling Weekly in 2022 and hasn't looked back. He's been covering professional cycling ever since; reporting on the ground from some of the sport's biggest races and events, including the Tour de France, Paris-Roubaix and the World Championships. His earliest memory of a bike race is watching the Tour on holiday in the early 2000's in the south of France - he even made it on to the podium in Pau afterwards. His favourite place that cycling has taken him is Montréal in Canada.