Netflix will not produce a fourth season of its Tour de France: Unchained series, the streaming platform has confirmed.
In a statement shared with Cycling Weekly, a Netflix spokesperson revealed the third season, due to air in June this year, will be the last.
“After three seasons, we are naturally coming to an end of this cycle,” the statement read. “We're very proud of the work we've done and of the public response to the documentary series, which has allowed us to offer a fresh take on this legendary competition.
“Netflix France will continue to explore new territories in the world of sport. We have several exciting projects in development that will enable us to tell unique stories in other sporting disciplines, such as 'Le bus: Les Bleus en grève.', which will be about the French football team's strike during the 2010 World Cup, at Knysna in South Africa.”
According to a report in Le Parisien, however, viewing figures have been weaker than hoped. It is understood that Netflix’s aim with the series was to grow its subscriptions in France, and while figures abroad have been strong, those in France were said to be disappointing.
The streaming platform is reported to be developing its strategy towards live sporting events. In the last few months alone, Netflix has invested in broadcast deals for live boxing matches, NFL games, WWE and has also gained the US rights to the women’s football World Cup.
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