After slightly jumping the gun and announcing the collaboration with Peloton last week, the full clothing range has now been revealed on the Adidas website.
The partnership was announced early in a statement by Aimee Arana, GM Global Training Adidas, on Wednesday March 10, and now the brand has listed all products and prices, which go live on March 25.
The collection on the Adidas website includes active wear shorts, tops, and sports bras, as well as a range of off-bike clothing such as hoodies, sweatshirts, and joggers, in a range of sizes, including plus sizes.
The Peloton website has also officially confirmed the partnership on with the release of a dedicated film, stating that its own Peloton trainers Ally Love, Cody Rigsby, and Robin Arzón “collaborated with Adidas to bring you an apparel collection inspired by our global communities”.
On announcing the collaboration with the interactive exercise brand Adidas’ Aimee Arana said: “I’m proud to announce our partnership with Peloton, the leading interactive fitness platform,” before adding: “Together we see great potential to surprise and delight our highly engaged communities by multiplying the power of both brands in a number of exciting ways”
She went on to say that “our shared values around well-being, inclusivity, and community provide an incredible foundation and we look forward to bringing these brand together”.
The hints that an apparel collection was likely to be on the cards was revealed when Peloton’s instructor Cody Rigsby led a class wearing Adidas kit, and according to Pelobuddy.com announced during the ride that it was “a celebration of the launch of our new Adidas X Peloton collection”. The class has since been removed from the Peloton library.
Clothing had also been featuring on sale on the website footy.com, although the full range wasn’t releveled at the time and it showed out of stock, leading to the assumption they were pre-release additions.
The partnership reinforces Adidas’ refreshed return to the cycling market following its 15-year hiatus with the Adidas Road shoe, and the more recently announced Velosamba, launched to cater for city cyclists.
The indoor bike and app Peloton has certainly stolen the march on the best exercise bikes, with its popularity soring throughout the global pandemic stay home orders.
In 2020 Peloton’s annual report stated it’s generated $1.8 billion in revenues, a 100 per cent year-over-year growth, and an employee headcount rise from just 443 in 2017 to 3,694 in 2020.
While Peloton recognises that Covid-19 has significantly reduced its seasonal trend to a more year-round use, the brand is confident that the 4.4million membership will continue to grow as it enters new territories, with a recent announcement of an expansion into Australia.
The partnership for Adidas marks the beginning of its next five-year strategic cycle, under the title of “Own the Game”, which aims to put the consumer at the centre of everything it does. This also follows on from the selling of Reebok, which the brand says “came after careful consideration and an understanding that both Reebok and Adidas would better realize their growth potential independently of one another”.