Cowboy e-bike rides into town

Belgian brand plans to expand sales throughout Europe

Based in Brussels, Cowboy was founded in 2017, with its e-bike launched in 2018 and quickly selling out. Since then, Cowboy bikes have been ridden over 1,000,000km, which Cowboy says equates to over 100,000kg of CO2 saved.

Now it’s expanding its reach to the rest of Europe, including selling in the UK later this year. The Cowboy e-bike will be sold directly to consumers via the company’s website and priced at €1990.

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Paul Norman

Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.

He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.