Inside Miche: how a 98-year-old company adapted to the 21st century

Miche still makes its products in its factory north of Venice. But robotics and computerisation give it the edge over the Far East

Miche makes a huge range of products – over 10,000, including chainsets, cassettes and wheels. It sells them under its own name but also makes equipment under contract for other well known brands and as OEM for bike manufacturers. Miche also makes custom products, like the freewheel bodies used in Elite’s turbo trainers.

Wheels are laced by hand using Sapim spokes

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