Specialized is offering up to 50 per cent off the price of one of its new helmets when you trade-in your old cycling helmet.
The Specialized Helmet Amnesty, as the brand calls it, is enticing people to take in their old helmet (any make) to a bike shop that stocks Specialized products to qualify for the maximum 50 per cent discount.
Helmets in any state of repair will be accepted, which means you can get an range-topping S-Works Prevail road helmet for £80 instead of the usual retail price of £160 just for taking in your grotty old lid.
Alternatively, you could buy a Propero II helmet for £40 (RRP £70) or an Echelon II model for £30 (RRP £50).
The offer runs until May 31 2016, and is subject to availability of products in stores. The price reductions are, of course, only for those taking in an old helmet to trade in.
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Participating stores all around the UK can be found via Specialized’s website.
Specialized has run its Helmet Amnesty before, and the promotion was obviously successful for it to return in 2016.