MIPS take up soars with more manufacturers adopting tech

The Swedish brand has announced a massive sales increase

A helmet fitted with MIPS technology

The number of brands fitting their helmets with systems designed to prevent brain injury caused by rotation has increased, with the leading supplier reporting a 39 per cent rise in sales.

MIPS supplies its 'multi-directional impact protection system' for brands to use within their helmets. Californian brand Giro was an early adopter, fitting the slim plastic layers to all its helmets, but more have come on board, including Specialized.

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.