$1 million in a day: why everyone is going crazy about this Kickstarter cargo bike

Taga 2.0 cargo bike is designed to carry your kids as well as your shopping

After the SpeedX aero bike took Kickstarter by storm earlier this year, there is a new cycling project that is lighting up the crowdfunding website. The Taga 2.0 was launched on 19 May, hit its $100,000 funding goal in just eight minutes, and raised an astonishing $1 million in just 24 hours. But what is it, and what makes it so special?

Well, the Taga 2.0 is a cargo bike that is designed to do just as good a job carrying your kids as it does carrying your shopping, offering lots of flexibility for you to switch between different configurations depending on what, or who, you’ve got in the front.

The Taga 2.0’s basic setup is with one forward facing seat, although there is also space for a second seat which can face either forward or backward, and you can also fit a baby’s car seat in there too. To keep the kids entertained there are a range of accessories (including a water pistol) that can be bought separately, plus a waterproof canopy for when its raining, and a hood for when its sunny.

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If you’re leaving the kids at home then the Taga 2.0 turns into a bona fide cargo bike. You can put your shopping (or anything else up to a weight of 70kg) in and on top of the front compartment, and there is also a rear pannier rack that can be bought separately if you need even more storage.

taga 2.0 rain canopy

But what about the bike itself? Well, the obvious thing to say about the Taga 2.0 is that it has three wheels, which means that it is much more stable if you’ve got a couple of kids playing about in the front. However, the thing that really grabbed our attention was that there will also be an electric version available, meaning that you’ll get a bit of extra help when needed.

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The non-electric Taga 2.0 will retail at $699 (£475) plus shipping, while the electric version will cost $1,199 (£815), although add ons such as the child seats and waterproof canopy will cost extra. However, if you move quickly and back the project on Kickstarter then you can get the standard bike for $599 (£407) and the electric bike for $1,149 (£780).

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