Will SRAM continue to make Time shoes?

US brand takes over Time pedal division but makes "no determinations" regarding the iconic footwear

Time shoes

The recent news that iconic French brand Time had been sold to two separate American companies – the "pedals and all related patents" to SRAM and the "bicycle business and all related patents" to Cardinal Cycling Group – was greeted with enthusiasm as well as relief. The future of the connoisseur's pedals as well as that of the high-quality, French-made carbon frames seemed to be assured. But there appeared to a glaring omission – what about the shoes?

The wording of SRAM’s press release didn’t mention shoes at all, and it’s only in the SRAM Technical Service FAQ section that the question is asked: “Will SRAM continue the Time Sport shoe product line?” The answer runs: “SRAM has acquired the shoe assets of Time Sports. We are still looking into this and have made no determinations regarding this part of the business.”

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Simon Smythe

Simon Smythe is a hugely experienced cycling tech writer, who has been writing for Cycling Weekly since 2003. Until recently he was our senior tech writer. In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends most of his time testing road bikes, or on a tandem doing the school run with his younger son.