Madison-Genesis will cease racing at the end of the 2019 season, the team has announced.
The British continental outfit has become an iconic part of the domestic racing scene since its inception in 2012, but the team will cease to race as headline sponsor Madison looks to invest in other areas of cycling.
Madison-Genesis has helped develop a generation of homegrown racing talent, most recently reigning British national champion Connor Swift, who has now stepped up to race for André Greipel’s Arkéa-Samsic squad.
Team manager Roger Hammond, who has been with the team since the start, said: “I will always have fond memories of Madison Genesis. Over the last seven years the team has enjoyed an incredible journey that has allowed us to engage with so many people around the world.
“When the team was built, we set out to achieve certain goals and it is with great pride that I can say we achieved those goals and continued to do so each year. It has given me great pleasure to see riders developing with out team, with some of them going to ride the biggest races in the world.
“I’d like to take this opportunity to thank everyone who has been involved with or support the team. It has been a pleasure to have you along for the ride.”
The team is currently home to the likes of Jon Dibben, who just joined after leaving Team Sky at the end of last season, Ian Bibby and Jon Mould.
Madison-Genesis is the most recent in a string of losses for the British scene after the closure of JLT-Condor and One Pro Cycling last year.
Founder of the team and CEO of distribution company Madison, Dominic Langan, said he has frustrations with aspects of the UK scene and that the sponsor is looking to invest in other areas of the cycling world.
Langan said: “I am immensely proud of what we have achieved and the team is very personal to me. We created a UK road cycle team brand loved by so many people, with a highly desirable image.
“We have worked incredibly hard to create a team ethos of good sportsmanship and a high level of fan base engagement, which delivered some fantastic results and over the last seven years we helped some talented riders achieve their full potential.
“However, the market is constantly evolving and whilst I would be lying if I said we didn’t have frustrations with certain aspects of the UK race scene, I feel, more importantly that now is the right time to bring the team to an end so we can invest in other market segments which are now showing much more significant growth potential.”
Cycling Weekly is awaiting further details from Madison about the “frustrations” with the UK scene and where the company has opted to invest instead.
Madison-Genesis will continue to race until the end of the season and the squad says their main goal is to race the Tour of Britain in September.
Alex is the digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter and now as news editor responsible for Cycling Weekly's online news output.
Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) and joining CW in 2018, Alex has covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.
Away from journalism, Alex is a national level time triallist, avid gamer, and can usually be found buried in an eclectic selection of books.
Egan Bernal taken to hospital after training accident in Colombia
The Ineos rider is said to be in a stable condition and undergoing further assessment
By Jonny Long • Published
Barcelona will host opening two stages of Vuelta a España in 2023
Race organisers announced the Catalonian city will return for the first time since 2012
By Ryan Dabbs • Published
British champion Connor Swift to stay at Madison Genesis in 2019
Continental-level squad strengthens its roster with signings from JLT-Condor and Team Wiggins
By Vern Pitt • Published
Madison Genesis complete 2018 line-up with five new signings
Madison Genesis have confirmed their 2018 line-up with five new riders joining the 12-rider squad for the upcoming season.
By Henry Robertshaw • Published
‘For a breakaway to stick at the Tour of Britain it would have to be a lucky day’
Madison-Genesis have been almost ever present in the 2017 Tour of Britain breakaways, but say it'll have to be a lucky day to thwart the sprinters
By Richard Windsor • Published
So close, yet so far for Madison Genesis as Tour of Britain breakaway comes close to succeeding
Madison Genesis insist that they will keep on plugging away in the breaks, after coming close to staying away on stage four of the Tour of Britain.
By Paul Knott • Published
Madison Genesis are glutton for punishment with Tour of Britain breakaway attempts
Madison Genesis have been in every break in this year's Tour of Britain, and it doesn't look like they are going to be tweaking their tactics anytime soon.
By Paul Knott • Published
Go behind the scenes of the Tour of Britain with Madison Genesis (video)
UCI Continental team Madison Genesis produce three videos of behind the scenes content, showing what it's like to be in the team car at the race
By Stuart Clarke • Published
Amateur holds off professionals to cling on to Tour of Britain Strava segment
Liam Beaty set his KoM up the B6357 in southern Scotland on August 25 and hung onto it by six seconds after the Tour of Britain peloton passed by
By Stuart Clarke • Published
One Pro Cycling dominate first round of Tour Series
The new British squad came away from the seaside town with two victories after a commanding display at the opening round of the Tour Series
By Nick Bull • Published