The new team that is set to replace British Continental outfit NFTO must find a title sponsor in the next 10 days, otherwise they will not have the finances to run.
NFTO's 2016 DS Tom Barras has organised his own minor sponsors, infrastructure and team cars to create his own team from next season, but a major title sponsor pulled out three weeks ago, leaving them in limbo and facing the distinct possibility of not having a team in 2017.
Barras has told Cycling Weekly that unless a title sponsor comes on board in the next 10 days, offering between £100,000 and £400,000, a team will not be able to race.
Investment of £100,000, however, would not be enough to keep the team operating for a full season; a figure closer to £400,000 would.
"I have everything I need to operate what would be one of the best teams in the country, except enough cash budget to run a team," Barras said.
"I need upwards of £100,00o to make ends meet. But it needs to be sorted now. I need someone to come back to me or approach me within the next 10 days."
If no sponsor is forthcoming, 10 riders and five members of staff would lose their job.
A former rider for NFTO, Barras admits that the odds are stacked against him and the team. "I'm not confident, no," he said.
"I have been talking to huge blue-chip companies with an awful lot to offer. It's proving difficult to find that two-, three-, four-hundred grand we need to run a team.
"It was today [Friday, November 25] when my deadline was to run a UCI team, that was my mark in the sand, what I have been working towards for a couple of months.
"But if a sponsor comes up to me, presents me with a cheque for a hundred grand in December, then I have the links to be able to get us up and running by the first week of January," he said.
Although a proposed new team would be separate in name and sponsorship from NFTO, they would share a similar identity, and many of its riders and staff are to be a continuation from the team that Barras says has a unique offering to sponsors.
"We [NFTO] have set the UK scene on fire," he said. "There aren't many British domestic teams who can go to RideLondon and win it, except us [won by Adam Blythe in 2014]. And there aren't many teams who can go to the Isle of Man [ed - Manx International GP, won by Ian Bibby] and put [Ben] Swift and [Pete] Kennaugh away, except us.
"That's the blue print. Isn't it ridiculous that we can't find a sponsor?"
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Chris first started writing for Cycling Weekly in 2013 on work experience and has since become a regular name in the magazine and on the website. Reporting from races, long interviews with riders from the peloton and riding features drive his love of writing about all things two wheels.
Probably a bit too obsessed with mountains, he was previously found playing and guiding in the Canadian Rockies, and now mostly lives in the Val d’Aran in the Spanish Pyrenees where he’s a ski instructor in the winter and cycling guide in the summer. He almost certainly holds the record for the most number of interviews conducted from snowy mountains.
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