'Our expectation is that the team will move to a new name' – Israel team sponsor Premier Tech latest to call for a name change

Co-title-sponsor follows demands from Factor for a team rebrand, following Vuelta protests

Israel-Premier Tech at the Vuelta a España
(Image credit: Getty Images)

The pressure on the Israel-Premier Tech team is mounting, with co-title-sponsor Premier Tech joining calls for the team to change its name.

Earlier this week, bike sponsor Factor said that without a name change, its relationship with the team could not continue.

The team has also taken heat from external sources, with next year's Tour de France Grand Départ host Barcelona and Vuelta host the Canary Islands both saying they do not want Israel-Premier Tech to participate. In addition, the early-season O Gran Camiño stage race in Spain has said the team will not be invited.

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After cutting his teeth on local and national newspapers, James began at Cycling Weekly as a sub-editor in 2000 when the current office was literally all fields.

Eventually becoming chief sub-editor, in 2016 he switched to the job of full-time writer, and covers news, racing and features.

He has worked at a variety of races, from the Classics to the Giro d'Italia – and this year will be his seventh Tour de France.

A lifelong cyclist and cycling fan, James's racing days (and most of his fitness) are now behind him. But he still rides regularly, both on the road and on the gravelly stuff.

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