Team Sky and Velon teams start their own stage race in the Netherlands
The new race is planned as a direct revenue stream for the Velon teams
Team Sky and the other WorldTour teams in the Velon group have created a potential new stream of income with their own stage race, planned for June 2 to 4 in the Netherlands.
The Velon teams met on Friday in London. There, they would have approved the blueprint for the new 2.HC stage race.
The route should be presented in January and should include a sprinters' stage, a climbers' stage over the Cauberg used in the Amstel Gold Race and a team pursuit final stage.
"These are exciting times for cycling and this competition gives all teams – not only the members of Velon – the chance to show their talents," read a press release that Belgium's Sporza reported.
>>> RideLondon-Surrey Classic and Velon sign three-year partnership
Race coverage should include live data and onboard video cameras, which Velon has been pushing in other races like the Tour de France. The article reports that fans will have opportunities to interact with the cyclists behind the scenes.
It is to the teams' advantage since they will profit directly from the race. The teams association, the AIGCP, arguing that their cyclists are the main actors, has been pushing for a piece of the television rights pie for years from the big organises, specifically ASO.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
The teams now have their own way of generating income instead of relying on ASO, RCS Sport or Flanders Classics.
Velon began two years ago "to create a new economic future for the sport and bring fans closer to the riders, races and teams – by working together and in partnership with others."
This year, it counts 12 of the 18 WorldTour teams with Team Sky. New WorldTour teams Bora-Hansgrohe and Bahrain-Merida should be included on the 2017 list.
Chris Froome said at the time, "With the development of Velon, it will allow the teams to work together and help find new innovations to grow the sport, keep fans excited and attract new followers."
The teams will be hard pressed to fit the race in a busy WorldTour schedule. That June date sandwiches it in between the Giro d'Italia and the Critérium du Dauphiné, RCS Sport's and ASO's races.
Since it is their race, however, they will find time and could send top stars like Froome to make it a success and to generate money.
A look ahead to next year's Tour de France
Infront Sports & Media will be organising the new race since this February it agreed to a 10-year deal with Velon.
The name should sound familiar, they are running the new end-of-season WorldTour event in China, the Tour of Guangxi that was announced last week.
Infront is owned by China's richest man Wang Jianlin and his Wanda Sports subsidiary. The Tour de Suisse and Hamburg Cyclassics fall under the Infront umbrella, as well.
The racing will not stop in Limburg, other stage races are planned in Switzerland in August and South Africa in October.
It should create needed money for the teams, but put them in direct conflict with the big three race organisers and the UCI's WorldTour series.
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Gregor Brown is an experienced cycling journalist, based in Florence, Italy. He has covered races all over the world for over a decade - following the Giro, Tour de France, and every major race since 2006. His love of cycling began with freestyle and BMX, before the 1998 Tour de France led him to a deep appreciation of the road racing season.
-
What is a 'Sold Secure' rating and how can I ensure my bike lock is tough enough?
All you need to know and how to compare bike lock Grading Levels.
By Hannah Bussey Published
-
New Brompton G Line Launched – Brompton welcomes a gravel bike to the fold
The iconic folding bike brand pedals a bicycle to customers who want to reach well beyond the city limits and deep into the countryside
By Simon Fellows Published
-
'You can't sugarcoat it' - Luke Rowe says Ineos Grenadiers are 'underperforming'
British squad's experienced road captain believes his team has been "overtaken" by others
By Tom Davidson Published
-
Steve Cummings replaced by Tom Pidcock's coach in Tour of Britain management team shake-up at Ineos Grenadiers
Cummings was on the provisional start list submitted to the race organiser, but was replaced by Kurt Bogaerts
By Tom Thewlis Published
-
Dan Bigham becomes Head of Engineering at Red Bull-Bora Hansgrohe after leaving Ineos Grenadiers
After winning a silver medal at the Paris Olympics, Bigham then left his role at Ineos due to his frustrations with the setup currently in place at the team
By Tom Thewlis Published
-
Remco Evenepoel and Julian Alaphilippe confirmed for Tour of Britain Men
Double Olympic champion and Alaphilippe headline Soudal Quick-Step team selection
By Tom Thewlis Published
-
Wout van Aert’s 2023 Tour of Britain prize money still in limbo
Funds still outstanding after British Cycling agreed to honour prize money
By Tom Thewlis Published
-
Olympic mountain bike champion 'had no choice' but to leave Ineos Grenadiers to race on the road
Pauline Ferrand-Prévot signed for Visma-Lease a Bike this week due to Ineos Grenadiers still lacking plans for a Women’s WorldTour team
By Tom Thewlis Published
-
Ineos Grenadiers and Soudal Quick-Step set to headline fast approaching Tour of Britain
Double Olympic champion Remco Evenepoel expected to feature for Soudal Quick-Step as Belgian team return to the race for the first time since 2021
By Tom Thewlis Published
-
It's time to stop expecting so much of Ineos Grenadiers at the Tour de France
The British team are always under pressure to match their past best, but it’s not going to happen anytime soon
By Adam Becket Published