Wiggle Chain Reaction Cycles parent company suffering 'severe liquidity challenges'

Retail giant Signa Sports United cites its 'bike segment' brands as underperformers

Image shows a rider trying to be a better cyclist.
(Image credit: Future)

Signa Sports United (SSU), the parent company of online retailer Wiggle Chain Reaction Cycles, has announced its intention to restructure and delist from the stock exchange, citing “severe liquidity and profitability challenges”. 

The decision comes after the e-commerce giant noted a continued lag in demand for its products in the first nine months of 2023. This demand has remained “significantly below 2022 and pre-pandemic levels”, according to a company statement.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Tom Davidson
Senior News Writer

Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is the host of The TT Podcast, which covers both the men's and women's pelotons and has featured a number of prominent British riders. 

An enthusiastic cyclist himself, Tom likes it most when the road goes uphill and actively seeks out double-figure gradients on his rides. 

He's also fluent in French and Spanish and holds a master's degree in International Journalism.