Could Zwift subscription prices be set to rise?

Co-founder and CEO Eric Min has said the company is not currently profitable

Zwift
(Image credit: Zwift)

Zwift co-founder and CEO Eric Min has hinted that monthly subscription rates on the online cycling platform may soon rise, citing supply chain issues and the increased cost of running the business.

In a video interview with Bloomberg's Tim Stenovec, carried out over Zwift, Min said that the last few years have been “really tough” for the company. 

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Tom Davidson
Senior News Writer

Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is the host of The TT Podcast, which covers both the men's and women's pelotons and has featured a number of prominent British riders. 


An enthusiastic cyclist himself, Tom likes it most when the road goes uphill and actively seeks out double-figure gradients on his rides. 


He's also fluent in French and Spanish and holds a master's degree in International Journalism.