Is Apple about to buy Peloton?

The struggling interactive fitness platform is looking for new investment from big tech

(Image credit: Peloton)

Rumours have been circulating for a while, but is Apple set to make a purchase of the once glittering star of the fitness industry? 

Considered one of the best indoor training platforms for use alongside an exercise bike, Peloton has apparently been in secret conversations since May 2022, when it was first reported that Peloton Interactive Inc. was looking to sell a 20% stake in the business.

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Hannah Bussey

Hannah is Cycling Weekly’s longest-serving tech writer, having started with the magazine back in 2011. She has covered all things technical for both print and digital over multiple seasons representing CW at spring Classics, and Grand Tours and all races in between.

Hannah was a successful road and track racer herself, competing in UCI races all over Europe as well as in China, Pakistan and New Zealand.

For fun, she's ridden LEJOG unaided, a lap of Majorca in a day, won a 24-hour mountain bike race and tackled famous mountain passes in the French Alps, Pyrenees, Dolomites and Himalayas. 

She lives just outside the Peak District National Park near Manchester UK with her partner, daughter and a small but beautifully formed bike collection.