Colorado Classic makes last-ditch plea for financial sponsorship

This is the latest pro cycling event in the U.S. on the brink of vanishing.

2019 Colorado Classic
Chloe Dygert leads the pack at the 2019 Colorado Classic.
(Image credit: Image courtesy of Colorado Classic)

With their event on the brink of vanishing, the organizers of the Colorado Classic threw a Hail Mary on Tuesday. In an open letter to the general sporting community, the organizers state that unless a new title sponsor steps up with a $3 million commitment, their event will go the way of the Tour of California and the Tour of Utah — meaning, on an indefinite hiatus or gone altogether. 

“We need your help and the time is now,” Founder and Chairman of the Colorado Classic, Ken Gart, writes. 

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Anne-Marije Rook
North American Editor

Cycling Weekly's North American Editor, Anne-Marije Rook is old school. She holds a degree in journalism and started out as a newspaper reporter — in print! She can even be seen bringing a pen and notepad to the press conference.

Originally from The Netherlands, she grew up a bike commuter and didn't find bike racing until her early twenties when living in Seattle, Washington. Strengthened by the many miles spent darting around Seattle's hilly streets on a steel single speed, Rook's progression in the sport was a quick one. As she competed at the elite level, her journalism career followed, and soon she became a full-time cycling journalist. She's now been a cycling journalist for 11 years.