I believe this will fly: Pashley shifts up a gear with Roadfinder all-road and gravel bike launch

Iconic Brit brand Pashley steers in a new direction with a surprise collection of drop bar road and gravel bikes

Pashley Roadfinder in Ultegra Di2 build Lake Blue
(Image credit: Pashley)

Pashley is launching Roadfinder, a line of four new drop bar bikes: one road, a second ‘X’ gravel variant plus e-bike versions of both. This is a huge deal for Pashley, a brand beloved for its traditional flat bar commuter and shopping bikes, most of which occupy the budget- to mid-end of the market. In contrast, the Roadfinder drop bar collection is a cut above, marrying a lightweight steel frame, built with 3D printed elements, to carbon wheels and electronic groupsets from the likes of Shimano and SRAM. There’s even a mechanical Campy Ekar version.

Will the Roadfinder programme go the extra mile, heralding a successful new era for Pashley? I believe it may. The initiative has been set in motion by CEO Andy Smallwood, who joined the company just seven months ago, and lead designer Jon Cumberbatch.

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Simon Fellows
Freelance Writer. Former Tech Editor

Simon spent his childhood living just a stone’s throw from the foot of Box Hill, so it’s no surprise he acquired a passion for cycling from an early age. He’s still drawn to hilly places, having cycled, climbed or skied his way across the Alps, Pyrenees, Andes, Atlas Mountains and the Watkins range in the Arctic.

Simon now writes for Cycling Weekly as a freelancer, having previously served as Tech Editor. He’s also an advanced (RYT 500) yoga teacher, which further fuels his fascination for the relationship between performance and recovery.

He lives with Jo, his yoga teacher wife, in the heart of the Cotswolds, with two rescue cats, five bikes and way too many yoga mats. He still believes he could have been a contender if only chocolate weren’t so moreish.

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