I believe this will fly: Pashley shifts up a gear with Roadfinder all-road and gravel bike launch

Iconic Brit brand Pashley steers in a new direction with a surprise collection of drop bar road and gravel bikes

Pashley Roadfinder in Ultegra Di2 build Lake Blue
(Image credit: Pashley)
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Pashley is launching Roadfinder, a line of four new drop bar bikes: one road, a second ‘X’ gravel variant plus e-bike versions of both. This is a huge deal for Pashley, a brand beloved for its traditional flat bar commuter and shopping bikes, most of which occupy the budget- to mid-end of the market. In contrast, the Roadfinder drop bar collection is a cut above, marrying a lightweight steel frame, built with 3D printed elements, to carbon wheels and electronic groupsets from the likes of Shimano and SRAM. There’s even a mechanical Campy Ekar version.

Will the Roadfinder programme go the extra mile, heralding a successful new era for Pashley? I believe it may. The initiative has been set in motion by CEO Andy Smallwood, who joined the company just seven months ago, and lead designer Jon Cumberbatch.

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Andy Carr
Andy Carr
Tech Editor

Tech Editor, Andy Carr came to cycling journalism after ten years in the cycle trade, writing blogs and content whilst designing award winning bikes, for his own custom bike brand.

A life long cycling fan and rider, he left the City life in 2015, moving away to the Alps, where he worked as a ride guide, running pro-camps, and eventually started designing and building custom bikes.

Over a decade, that escape grew into a business, and Andy’s bike designs became well known in the industry.

He has always used his platform to champion higher standards in fit, design, and fabrication and his own products won awards and five star reviews in most of the major magazines.

Having run a bike shop, workshop, and award winning paint shop, producing custom bikes in metal and composite for customers all over the world, Andy has real life experience of the processes and work that go into producing great bikes and components; from desk work like FEA and CFD to physically testing products in wind tunnels, opening moulds for composite work, and getting products out of his head and into stores - alongside some of the insider processes few get to see.

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