17 per cent of cyclists would consider buying an e-bike if government reduces the cost

The #BikeIsBest campaign have published the figures as the government considers subsidising e-bikes.

e-bikes
(Image credit: Getty Images/Westend61)

New figures suggest that 17 per cent of cyclists would consider buying an e-bike if the prices were cut by the government.

Over four thousand people took part in the survey, carried out by the #BikeIsBest campaign in September 2020, and the figures show that British people seem keen on the idea of e-bikes.

The trend appears to match attitudes in Europe too, after huge market growth in both the Netherlands and Germany.

In the UK, 53 per cent of people surveyed said their opinion of e-bikes had improved as the began to see the benefits.

The statistics also revealed that 12 per cent of the people who took part already own an e-bike, while 17.1 per cent said they would consider it with the new suggested government subsidy.

Adam Tranter, Founder of #BikeIsBest and Bicycle Mayor for Coventry, said: "E-bikes have been a long time coming but it’s finally looking like the British public are ready to embrace them.

"Interest is increasing with a wider awareness of their benefits through mainstream media, amongst other channels. In other countries such as the Netherlands and Germany, the potential is being realised, and now it’s our turn.

"We know that high quality e-bikes come with what many will consider as a considerable cost, but like with electric cars, a subsidy is expected to stimulate the market.

"It’s great for the industry to see the potential here with 17 per cent saying they would consider buying an e-bike if there was an e-bike subsidy available."

The #BikeIsBest scheme is partnered with over 50 cycling brands to promote life on a bike in the UK.

This research comes after a report in The Times (opens in new tab) said that the government were looking to reduce e-bike prices by over 35 per cent if the scheme went ahead to help kick-start a "golden age of cycling."

E-bikes are a big benefit to people who are less fit or slightly older so they get back in the saddle in a push to make the UK a healthier nation.

The government has also released the latest batch of free £50 bike repair vouchers, that have proven extremely popular.

E-bikes differ from regular bikes as they are powered by an onboard motor and battery, with the power currently limited by law to 250 watts, while e-bikes in the UK must not exceed 25km/h (15mph).

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Hi, I'm one of Cycling Weekly's content writers for the web team responsible for writing stories on racing, tech, updating evergreen pages as well as the weekly email newsletter. Proud Yorkshireman from the UK's answer to Flanders, Calderdale, go check out the cobbled climbs!


I started watching cycling back in 2010, before all the hype around London 2012 and Bradley Wiggins at the Tour de France. In fact, it was Alberto Contador and Andy Schleck's battle in the fog up the Tourmalet on stage 17 of the Tour de France.


It took me a few more years to get into the journalism side of things, but I had a good idea I wanted to get into cycling journalism by the end of year nine at school and started doing voluntary work soon after. This got me a chance to go to the London Six Days, Tour de Yorkshire and the Tour of Britain to name a few before eventually joining Eurosport's online team while I was at uni, where I studied journalism. Eurosport gave me the opportunity to work at the world championships in Harrogate back in the awful weather.


After various bar jobs, I managed to get my way into Cycling Weekly in late February of 2020 where I mostly write about racing and everything around that as it's what I specialise in but don't be surprised to see my name on other news stories.


When not writing stories for the site, I don't really switch off my cycling side as I watch every race that is televised as well as being a rider myself and a regular user of the game Pro Cycling Manager. Maybe too regular.


My bike is a well used Specialized Tarmac SL4 when out on my local roads back in West Yorkshire as well as in northern Hampshire with the hills and mountains being my preferred terrain.