British cycling clothing brand posts £14m loss, falling deep into the red

Endura enjoyed profitable years during the pandemic, but has since fallen victim to a drop in sales

Pro SL Roadsuit
Other details include Coldblack treatment to reflect heat

British cycling clothing brand Endura has posted “significant” financial losses at a challenging time for the industry’s retail market.

The Edinburgh-based company shared its annual accounts on Tuesday, revealing a £14,119,000 pre-tax loss, down from a profit of £759,000 at the end of 2022. The latest reporting period covers the 13 months to February 2024.

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