Are Greggs and Primark after a (baked) slice of the action with their new cycling shorts?

Here’s why we suspect the designers have never watched a bike race

Greggs x Primark
(Image credit: Greggs x Primark)

Yes, it’s true whether you want to believe it or not. Greggs have joined forces with Primark to bring high streets across the country a brand new fashion collaboration

All the sausage roll super fans out there can now sport a fetching Greggs branded bucket hat along with Greggs clogs whilst enjoying their favourite snack. However, most eye-catching of all to us are the brand new cycling shorts that feature in the new fashion drop. 

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Tom Thewlis
News and Features Writer

After previously working in higher education, Tom joined Cycling Weekly in 2022 and hasn't looked back. He's been covering professional cycling ever since; reporting on the ground from some of the sport's biggest races and events, including the Tour de France, Paris-Roubaix and the World Championships. His earliest memory of a bike race is watching the Tour on holiday in the early 2000's in the south of France - he even made it on to the podium in Pau afterwards. His favourite place that cycling has taken him is Montréal in Canada.