ASA withdraws ban on ‘no helmet’ cycling advert

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The Advertising Standards Authority (ASA) has withdrawn its ban of a Cycling Scotland television safety advert which portrayed a cyclist with no helmet riding ‘in the centre of the lane’.

The ASA had banned the ad after deeming it ‘socially irresponsible’ but has now said that it will wait for the outcome of a formal review of the decision after Cycling Scotland lodged an appeal on the grounds that the cyclist’s position in the road was correct.

“The decision to withdraw was made by the ASA Chief Executive in light of a potential flaw in our ruling. Once the Independent Review process is complete we will publish our decision on our website,” said the ASA in a statement on Thursday morning.

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Cycle safety advert banned for depicting rider with no helmet