Segafredo owner not afraid to invest in cycling as other sponsors walk away

Segafredo's Massimo Zanetti dismisses claims it is a bad time to invest in cycling, despite Oleg Tinkov's complaints about the sport's lack of desire to reform

(Image credit: Jamie L. Forrest for Trek Bicycle)

Despite Oleg Tinkov's complaints about cycling when pulling the plug on his Tinkoff team, Segafredo says that it is a good time to join the sport.

On Wednesday, Italy's billion-pound coffee company joined forces with America's Trek Factory Racing to become Trek-Segafredo for 2016.

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Gregor Brown

Gregor Brown is an experienced cycling journalist, based in Florence, Italy. He has covered races all over the world for over a decade - following the Giro, Tour de France, and every major race since 2006. His love of cycling began with freestyle and BMX, before the 1998 Tour de France led him to a deep appreciation of the road racing season.