The changing face of the British bike shop

Butcher, baker, candlestick maker, bike shop... the first three are endangered or extinct, while the local bike shop is still around. But can it survive the retail revolution?

Prologue Performance Cycling, Harrogate. Photo: Russell Ellis

We have a curious relationship with our local bike shop. We’d hate it if it disappeared, but sometimes we seem to do everything in our power to hasten its demise.

The vicious price-cutting swept in by the internet has cut a swathe through our high streets, and changed our shopping habits. The LBS is as affected as any other shopkeeper, with massive amounts of trade simply disappearing online.

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