IAM Cycling’s plans to have personalised shirts for each of their riders have been blocked by the UCI.
The Swiss squad, who join the WorldTour for 2015, had originally designed their jerseys with the rider’s name under the IAM logo on the back.
But the sticklers at the UCI have ruled against it, meaning IAM have had to make last-minute changes ahead of the opening races of the season.
IAM said in another tweet that they would look into releasing the personalised jerseys to release to fans and also for training rides.
The UCI said in a statement: "It’s clear in the UCI Regulations that the upper section of any jersey shall be reserved for the team’s principal sponsors.
"Therefore, the UCI invited IAM Cycling to revise the initial design of its outfit. The new jersey was judged to be in compliance with the regulations and was therefore registered.
"Under these very same regulations, other elements of the outfit, including the helmet, are not subject to similar restrictions, giving teams more freedom in the design of their kit."
The decision to ban the personalised kits has, unsurprisingly, caused a bit of a Twitterstorm, with the general consensus being that if IAM’s sponsors were happy with the design then the UCI should support the decision.
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Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.
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