UK outdoor brand Alpkit doubles crowdfunding target in less than an hour

The initial target of £750,000 of investment was reached in just 8 minutes

(Image credit: Matt Tomlinson)

Popular British outdoor brand Alpkit opened itself up to public investment via crowdfunding for the first time this week on the back of a massive 500 percent upturn in sales during the lockdown period.

Known for high quality yet reasonably priced outdoor and cycling kit, as well as its highly regarded Sonder bike brand, Alpkit has become a brand leader in the outdoor market and is one of the go-to brands for many a bikepacker and cyclist.

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James Bracey

James Bracey's career has seen him move from geography teacher, to MBR writer, to Cycling Weekly's senior tech writer and video presenter. He possesses an in-depth knowledge of bicycle mechanics, as well as bike fit and coaching qualifications. Bracey enjoys all manner of cycling, from road to gravel and mountain biking.