Look goes electric with its first e-bike, the E-765 Optimum

The only e-road bike approved by five-time Tour de France winner Bernard Hinault

(Image credit: Jean philippe Ehrmann)

Look sees a big future in e-bikes. They already constitute around 10% of the global cycle market and sales are growing fast. So today, it’s launched the E-765 Optimum, its first electric bike. And it’s enlisted a formidable figure as ambassador for the new e-bike in the form of Bernard Hinault.

Commenting on the new e-bike, Hinault said: “It is a genuine revolution for any cyclist - I would never have believed they could retain all of the sensations of a 100% muscle-driven bike. It has become my benchmark bike!”

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