Zwift rebrands with a new ‘Big Z’ logo

Popular turbo trainer game gets a new look

Zwift

Zwift has rebranded itself, with its new look including a new 'Big Z' logo, which it’s pronouncing big zee, in American style.

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Paul Norman

Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.

He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.