Zwift rebrands with a new ‘Big Z’ logo

Popular turbo trainer game gets a new look


Zwift has rebranded itself, with its new look including a new 'Big Z' logo, which it’s pronouncing big zee, in American style.

>>> Indoor cycling apps compared: which is best for you?

It says that the new logo and rebrand are being made to reflect a bolder, brighter tone to the Zwift turbo game and to better represent the ever-growing community of Zwift users.

>>> 37 year old amateur rider lands professional contract with Canyon-SRAM team

Zwift has backed up its new look with a video, shown below, showing off its new Big Z logo.

The rebrand also trickles through to the images in the game itself, with on-screen images displayed when riding getting a refreshed look. You’ll still get the same Zwift features, with a choice of virtual worlds in which to compete against yourself, virtual competitors or other users.

>>> Because the world isn't flat, the new Wahoo Kickr Climb simulates the ups and downs

Zwift will work with just about any turbo, if you’ve got a suitable set of sensors attached to your bike and a Bluetooth or ANT+ dongle or receiver built into your computer. It also works directly with smart trainers from the likes of Wahoo and Tacx.

There’s the option to connect your Zwift account directly to Strava to generate ride stats and post your times on segments in the Zwift virtual worlds to Strava too, and Zwift rides can also be uploaded to other training programmes.

It’s all designed to add a bit of interest to your turbo sessions – a useful option now that the weather is getting dodgy and the nights are drawing in.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Paul Norman

Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.

He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.