Lazer launches KinetiCore helmets with built-in crumple zones for improved safety

Belgian brand says integrated technology also lowers weight, saves on plastics and improves airflow

Lazer's new Vento road helmet featuring its KinetiCore technology
(Image credit: Lazer)

Lazer has announced the release of KinetiCore, described by the brand as “the world’s first fully integrated rotational impact technology for cycling helmets.”

In development for over 10 years the proprietary technology uses EPS foam blocks directly built into the helmet that are designed to buckle on impact in a similar fashion to how crumple zones work in cars. 

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