Lazer launches KinetiCore helmets with built-in crumple zones for improved safety

Belgian brand says integrated technology also lowers weight, saves on plastics and improves airflow

Lazer's new Vento road helmet featuring its KinetiCore technology
(Image credit: Lazer)

Lazer has announced the release of KinetiCore, described by the brand as “the world’s first fully integrated rotational impact technology for cycling helmets.”

In development for over 10 years the proprietary technology uses EPS foam blocks directly built into the helmet that are designed to buckle on impact in a similar fashion to how crumple zones work in cars. 

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Freelance writer

Luke Friend has worked as a writer, editor and copywriter for twenty five years. Across books, magazines and websites, he's covered a broad range of topics for a range of clients including Major League Baseball, the National Trust and the NHS. He has an MA in Professional Writing from Falmouth University and is a qualified bicycle mechanic. He has been a cycling enthusiast from an early age, partly due to watching the Tour de France on TV. He's a keen follower of bike racing to this day as well as a regular road and gravel rider.